Microsoft is apologizing for the lack of actual gameplay at the Xbox Series X gameplay reveal last Thursday.
So May’s Inside Xbox was billed as showing us our first look at actual games running on the Xbox Series X. The presentation, however, barely had any gameplay footage at all. Instead, we were treated to various in-game cinematics and some nifty trailers from third-party developers.
Which on its own wasn’t really all that bad, but because the expectations were for real gameplay, fans were rightfully disappointed. Especially with Ubisoft’s trailer for Assassin’s Creed Valhalla, which had absolutely no gameplay footage at all. It was enough to get Valhalla’s creative director to apologize on Twitter for the bait and switch.
Xbox marketing head Aaron Greenberg also took to Twitter to issue his apology. In response to a fan pointing out that Microsoft’s marketing made it clear that there would be trailers and sneak peeks in addition to gameplay footage, Greenberg noted that their messaging on May’s Inside Xbox could have been better.
“Had we not said anything & just shown May Inside Xbox show like we did last month, I suspect reactions might have been different,” wrote Greenberg. “Clearly we set some wrong expectations & that’s on us. We appreciate all the feedback & can assure you we will take it all in & learn as a team.”
That’s sort of an apology, anyway. But then again, it’s hardly the first time a major console maker has tried to overhype their machine, and it almost certainly won’t be the last.
Source: Twitter
