What Does Programmatic Advertising Mean?
Programmatic advertising automates the process of targeting ad buys. Real-time auctions create algorithm-driven purchases for sets of ads in different channels and locations. Programmatic advertising dramatically changes the ways that marketers select venues for digital ad placement.
Techopedia Explains Programmatic Advertising
Programmatic advertising uses impressions as a metric. Algorithms look for optimized ad purchases and make them accordingly. All of this cuts out a lot of the human element of deliberately choosing individual ad purchases or the purchases of large sets of ads.
