What Does Like Baiting Mean?

Like baiting is a practice on the dominant Facebook social media platform where users post items that contain requests to “like” content. Users can also include requests to share or otherwise promote the content. Like baiting posts may be in the form of simple text, or they may contain images and videos with suggestions or recommendations inside them.

Techopedia Explains Like Baiting

The idea behind like baiting is that the posts will get better distribution and more prominence on Facebook as people respond to the requests. Many of these types of posts look like chain letters — there is an emotional appeal to others to “pass it along” or otherwise promote the content.