What Does Journey Analytics Mean?
Journey analytics is a term for a specific kind of business analytics linked to a customer “journey” or sequential customer experience. In journey analytics, human analysts look at compiled information from analytics software that shows how a customer interacts with a business over time.
Techopedia Explains Journey Analytics
The coining of “journey analytics” is generally attributed to analysts from research firm Forrester, Tina Moffett and Joana van den Brink-Quintanilha, who are said to have come up with the idea in late 2014 or 2015. As a relatively new term, journey analytics describes the particular goal of assembling key data pieces from different parts of a customer journey, and presenting them in ways that reveal actionable business intelligence.
