What Does Internet of Behaviors (IoB) Mean?

The Internet of Behaviors (IoB) is an area of research and development (R&D) that seeks to understand how, when and why humans use technology to make purchasing decisions. IoB combines three fields of study: behavioral science, edge analytics and the Internet of Things (IoT).

Techopedia Explains Internet of Behaviors (IoB)

The Internet of Behaviors is expected to play an important role in e-commerce, health care, customer experience management (CXM) and search engine optimization (SEO).