What Does Customer Information Management (CIM) Mean?
Customer information management (CIM) is the practice of managing customer data in an enterprise. It is a broad-level term that relates to the wider category of master data management. In CIM, IT professionals deal with all of the customer identifiers and data points that exist within a given business architecture.
Techopedia Explains Customer Information Management (CIM)
One way to describe customer information management (CIM) is to contrast it with similar terms. For instance, customer relationship management is a term for systems and tools that help businesses work better with customers in communications or analyze ongoing deals or potential deals. By contrast, CIM is the process of getting bits of isolated data about customers and managing them as a whole or deploying them to places where they can do the most good.
