What Does Contextual Data Mean?
Contextual data is data that gives context to a person, entity or event. It is commonly used by universities in order to determine academic potential of applicants as well as business organizations for market research and prediction. Contextual data is taken from various sources and may include family and socioeconomic background, educational history, health background, general environment and many other factors.
Techopedia Explains Contextual Data
Contextual data is used to provide more information and context about pieces of data in order to better analyze them. This is commonly used by academic institutions in order to find the finest candidates with the highest chances of succeeding in their academic endeavors, regardless of their ethic or socioeconomic background.
