What Does Content Marketing Mean?
Content marketing is the use of digital or print content to drive audience engagement. Experts may describe content marketing as the creation and sharing of media for the purposes of marketing. Some of the most common forms of content including online blog posts, white papers, e-books or shorter pieces that can be embedded in Facebook or Twitter posts or posted on other social media platforms.
Techopedia Explains Content Marketing
The philosophy of content marketing posits that today’s modern customer has gotten tired of traditional marketing that is separate from the “content” of a core message. The theory is that consumers are ignoring more and more of the traditional advertising messages that interrupt the use of their favorite media, whether it be television, radio, newspapers and print, or online sites. With content marketing, much of the marketing campaign moves from things like banner ads and radio spots to organic writing that is located in the media that the consumers are using. A great amount of content marketing is done online, where companies create long-form journalism or other organic writing and put it on websites, on blogs, in PDFs or elsewhere that a customer can access it.
