What Does Cloudwashing Mean?
Cloudwashing is a pejorative term for a supposedly cloud-based solution that does not use any true cloud features at all. The implication behind the term is that a company is trying to pass off existing non-cloud products as “cloud computing.” Companies believed to be cloudwashing are allegedly inflating their portfolio of cloud products on their financial statements.
Techopedia Explains Cloudwashing
People who use the word “cloudwashing” believe that many enterprise companies are artificially inflating the number of cloud products because cloud computing has become the latest buzzword.
