What Does Assortment Intelligence Mean?
Assortment intelligence refers to the process of using available data on assortment to position a company’s product line according to data from competitors. It’s a new part of what software vendors offer to e-commerce shops and other retailers able to use this sort of analysis for effective insights.
Techopedia Explains Assortment Intelligence
Essentially, assortment intelligence works on the same principle as other types of assortment analysis, for example, assortment optimization. The business in question is researching demand for products, to try to get its own assortment or product line optimized for purchasers. How does the business know what people want? This is done by using specific types of assortment analysis.
