What Does Persona Mean?
In the fields of online advertising and online marketing, personas are fictional characters which are used for representing different types of users for helping with a website, brand or product. It is considered as part of interaction design or a user-centered design. Personas are considered helpful for achieving the advertising and marketing goals and can aid customers in making decisions with respect to a product or service.
Techopedia Explains Persona
Personas are designed to depict unique behavior patterns skills, attitudes and aptitudes so that they are more realistic in nature. If there are more than one personas used, the personas are created with the help of data collected from relevant users of the product or service.
