What Is Digital Disruption
What Does Digital Disruption Mean? Digital disruption is a rather broad way to describe various changes that affect technology markets and other related markets. Definitions differ a bit – for instance, TechTarget defines digital disruption as “the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services” and specifically distinguishes those phenomena from other changes involving any competition among digital technologies, while Gartner describes digital disruption as “an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets....